Bruno Chiari

This project’s approach starts with the desire to offer an unconventional shopping experience in the window and door industry.
The showroom is spread over two floors. In the upper space, totems illustrate the performance of the windows and doors and allow customers to try them out for themselves.
The totem dedicated to the selection of handles initially proposes a tactile experience; the customer is asked to first touch the handles without seeing them and then, only later, reveal the ones they liked best by touch.
Downstairs, the door and window frames are combined with wallpapers and colors, emphasizing their fundamental role in defining the home atmosphere. Glass rooms were then made to suggest a new use of glazing and interior profiles.